![]() Direct competitors were established by those owning a majority of the streaming market and with 20 million+ monthly subscribers. North America makes up 30% of Spotify listenersįrom 2014 to 2017, the number of hours spent listening to Spotify increased 25%Ī competitive analysis was conducted to identify strengths and weaknesses with existing music streaming services. ![]() Spotify makes up 36% of the global streaming market Spotifys largest competitors are Pandora and Apple Music Spotify reaches almost half of 16-24 year olds un the US per week In the US, 23% of users are male/ 20% are female The 3rd largest group of users (19%) are 55 or older Millennials listen to just user 1.3 billion tracks every weekĥ2% of all streams consumed by users take place on a phoneĢ9% of Spotify users are between the ages of 25-34Ģ6% of users are between the ages of 18-24 Millennials account for 72% of all weekly streams on Spotify “Todays Top Hits” playlist is followed by nearly 20 million people Spotify has 217 million monthly active usersġ00 million of Spotify’s monthly users are premium subscribersĪverage users listen to 41 unique artists per weekĪverage hours spent listening to Spotify per month stands at 25 hoursĤ4% of users listen to Spotify on a daily basisĪround a third of Spotify listening time is pent on Spotify-generated playlists, with another third going on user-generated playlists ![]() Using online resources, research was conducted on existing music streaming services- key statistics, customer demographics and market place trends. Market Research, Competitive Analysis, Heuristic Evaluation, and User Interviews To understand the current music streaming market and its users. ![]() This was accomplished by identifying challenges and trends in the current market place and obtaining direct feedback from users one-on-one. The research phase included gaining an understanding of the music streaming market and its customer base. ![]()
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